/* Light "printed matter" palette. The Cinecraft reference reads cinematic
   because of grain, hairline rules, and heavy condensed type — not because
   it is dark. On an off-white ground those same devices read as a printed
   poster, and the clients' colour survives instead of being swallowed.
   To go back to dark, invert --paper/--ink and flip --hairline to white. */
:root{
  --paper:#F6F5F2;        /* page ground — off-white, never pure #FFF */
  --paper-raised:#EDEBE6; /* cards, inset surfaces */
  --paper-deep:#11100E;   /* the one dark band, for contrast */
  --ink:#12110F;          /* primary text */
  --ink-soft:#3F3D39;     /* body copy — dark enough to read as ink */
  --ink-dim:#6E6B64;      /* metadata, captions */
  --amber:#A8620E;        /* accent. Deep enough to hold AA on paper. */
  --amber-lift:#C77A1B;   /* accent hover */
  --brick:#9E3B26;        /* used only for the not-a-fit marks */
  --hairline:rgba(18,17,15,0.16);
  --hairline-dark:rgba(255,255,255,0.16);
  --display:"Anton","Arial Narrow",Impact,sans-serif;
  --label:"Montserrat","Helvetica Neue",Arial,sans-serif;
  --body:"Newsreader",Georgia,"Times New Roman",serif;
  --gutter:clamp(20px,5vw,64px);
  --maxw:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
/* Newsreader runs a little smaller and tighter than a grotesque at the same
   px, so body copy gets a nudge up in size and leading. */
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);
  font-size:17px;line-height:1.68;-webkit-font-smoothing:antialiased}
img,video{max-width:100%;display:block}
a{color:inherit}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
}

/* Film grain: one fixed SVG turbulence layer, no image files. */
.grain{
  position:fixed; inset:0; z-index:9999; pointer-events:none; opacity:.09;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/><feColorMatrix type='saturate' values='0'/></filter><rect width='160' height='160' filter='url(%23n)' opacity='0.5'/></svg>");
}
@media (prefers-reduced-motion:reduce){ .grain{opacity:.06} }

.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(72px,11vw,140px)}
.rule{height:1px;background:var(--hairline);border:0;margin:0}

.label{
  font-family:var(--label); font-weight:300; text-transform:uppercase;
  letter-spacing:.28em; font-size:11px; color:var(--ink-soft);
}
.display{
  font-family:var(--display); font-weight:400; text-transform:uppercase;
  line-height:.92; letter-spacing:.01em; margin:0;
  font-size:clamp(38px,7.4vw,86px);
}
.display--hero{font-size:clamp(44px,9vw,116px)}
.lead{font-size:clamp(16px,1.7vw,19px);color:var(--ink-soft);max-width:56ch}

.btn{
  display:inline-flex;align-items:center;gap:.6em;
  font-family:var(--label);font-weight:300;text-transform:uppercase;
  letter-spacing:.22em;font-size:11px;text-decoration:none;
  padding:15px 26px;border:1px solid var(--hairline);border-radius:999px;
  color:var(--ink);background:transparent;cursor:pointer;
  transition:background .25s ease,color .25s ease,border-color .25s ease;
}
.btn:hover,.btn:focus-visible{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn--solid{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn--solid:hover,.btn--solid:focus-visible{background:transparent;color:var(--ink);border-color:var(--ink)}

:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

/* ---- Navigation ---- */
#nav{position:sticky;top:0;z-index:100;background:rgba(246,245,242,.78);
  backdrop-filter:blur(10px);border-bottom:1px solid transparent;transition:border-color .3s ease,background .3s ease}
#nav.is-stuck{border-bottom-color:var(--hairline);background:rgba(246,245,242,.94)}
.nav__inner{display:flex;align-items:center;gap:18px;padding-block:14px}
.nav__logo img{height:19px;width:auto}
.nav__links{display:flex;gap:0;margin-left:auto;
  border:1px solid var(--hairline);border-radius:2px}
.nav__links a{
  font-family:var(--label);font-weight:300;text-transform:uppercase;
  letter-spacing:.24em;font-size:10.5px;color:var(--ink-soft);
  text-decoration:none;padding:12px 20px;border-right:1px solid var(--hairline);
  transition:color .2s ease,background .2s ease}
.nav__links a:last-child{border-right:0}
.nav__links a:hover,.nav__links a.is-active{color:var(--amber);background:rgba(18,17,15,.05)}
.nav__cta{margin-left:8px;padding:12px 20px}
.nav__toggle{display:none;margin-left:auto;background:none;border:1px solid var(--hairline);
  border-radius:2px;padding:11px 12px;cursor:pointer;flex-direction:column;gap:4px}
.nav__toggle span{display:block;width:16px;height:1px;background:var(--ink)}

@media (max-width:760px){
  .nav__toggle{display:flex}
  .nav__links{position:absolute;top:100%;left:0;right:0;flex-direction:column;
    background:var(--paper);border-left:0;border-right:0;border-radius:0;display:none}
  .nav__links.is-open{display:flex}
  .nav__links a{border-right:0;border-bottom:1px solid var(--hairline);padding:16px var(--gutter)}
  .nav__cta{margin-left:0;font-size:10px;padding:11px 14px}
}

/* ---- Hero ---- */
.hero__inner{display:flex;flex-direction:column;align-items:center;text-align:center;
  padding-block:clamp(48px,8vw,92px) clamp(56px,9vw,110px);gap:26px}
.hero__logo{height:clamp(64px,8.5vw,96px);width:auto}
.hero__eyebrow{margin:0}
.display--hero{max-width:16ch}
.display__payoff{font-style:normal;display:inline-block;color:var(--amber);
  font-size:1.14em;-webkit-text-stroke:0}
.hero__sub{margin:0;text-align:center}

.vsl{width:min(100%,860px);border:1px solid var(--hairline);border-radius:6px;
  overflow:hidden;background:var(--paper-deep);position:relative}
.vsl__video,.vsl__frame{width:100%;aspect-ratio:16/9;border:0;display:block;
  background:var(--paper-deep)}

/* Click-to-play façade over the Vimeo embed. */
.vsl__facade{display:block;position:relative;width:100%;aspect-ratio:16/9;
  padding:0;border:0;margin:0;cursor:pointer;background:var(--paper-deep);
  overflow:hidden}
.vsl__poster{width:100%;height:100%;object-fit:cover;
  transition:transform .5s ease,filter .4s ease}
.vsl__facade:hover .vsl__poster,
.vsl__facade:focus-visible .vsl__poster{transform:scale(1.02);filter:brightness(.88)}
.vsl__play{position:absolute;inset:0;margin:auto;width:82px;height:82px;
  border-radius:50%;background:rgba(18,17,15,.62);
  backdrop-filter:blur(3px);border:1px solid rgba(246,245,242,.5);
  transition:background .25s ease,border-color .25s ease}
.vsl__play::after{content:"";position:absolute;inset:0;margin:auto;width:0;height:0;
  border-style:solid;border-width:15px 0 15px 25px;
  border-color:transparent transparent transparent #F6F5F2;
  transform:translateX(4px)}
.vsl__facade:hover .vsl__play,
.vsl__facade:focus-visible .vsl__play{background:var(--amber);border-color:var(--amber)}
.vsl__placeholder{aspect-ratio:16/9;display:grid;place-items:center;
  background:
    repeating-linear-gradient(135deg,rgba(18,17,15,.06) 0 12px,transparent 12px 24px),
    var(--paper-raised)}

/* ---- Brand rail ---- */
.brands{background:var(--paper);color:var(--ink);padding-block:30px;overflow:hidden;
  border-block:1px solid var(--hairline)}
.brands__label{color:var(--ink-dim);text-align:center;margin:0 0 18px}
/* Edge fade via gradient overlays rather than mask-image. A mask has to be
   re-rasterised against the moving content every frame, which is what made
   the strip stutter once the reels were also streaming over the network.
   Both rails sit on --paper, so painting two static gradients is identical
   to look at and far cheaper. */
.marquee{overflow:hidden;position:relative}
.marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;
  width:9%;z-index:2;pointer-events:none}
.marquee::before{left:0;background:linear-gradient(90deg,var(--paper),transparent)}
.marquee::after{right:0;background:linear-gradient(270deg,var(--paper),transparent)}
.marquee__track{display:flex;align-items:center;gap:18px;width:max-content;
  /* translate3d and will-change keep the track on the compositor, so the
     browser moves an existing layer instead of repainting each frame. */
  will-change:transform;transform:translate3d(0,0,0);
  animation:marquee 60s linear infinite}
/* Hover-pause is scoped to the work rail only. Those reel cards open a
   lightbox, so stopping the motion makes a moving click target stationary.
   The brand logos are not links, so pausing them would enable nothing and
   would freeze on an accidental pass of the cursor, reading as a bug. */
.work__rail:hover .marquee__track,
.work__rail:focus-within .marquee__track{animation-play-state:paused}
@keyframes marquee{from{transform:translate3d(0,0,0)}to{transform:translate3d(-50%,0,0)}}
.brand{display:inline-flex;align-items:center;flex:0 0 auto}
/* Every logo ships on an identical 520x130 transparent canvas (see
   scripts/logos.py), so a single height gives each mark its correct
   relative size instead of flattening them all to one pixel height. */
.brand img{height:62px;width:auto;opacity:.92;transition:opacity .25s ease}
.brand img:hover{opacity:1}
.brand--wordmark{font-family:var(--label);font-weight:300;text-transform:uppercase;
  letter-spacing:.2em;font-size:13px;color:var(--ink);white-space:nowrap;opacity:.78}
@media (prefers-reduced-motion:reduce){
  .marquee__track{animation:none;flex-wrap:wrap;justify-content:center;width:auto;gap:20px 40px;
    will-change:auto;transform:none}
  .marquee::before,.marquee::after{display:none}
}

/* ---- Work grid ---- */
.work__head{display:flex;flex-direction:column;gap:10px;
  padding-block:clamp(64px,9vw,120px) 34px}
/* Cards land near 300px, and the reels are 272 wide, so they play at close
   to 1:1 instead of being upscaled the way the old lightbox did. */
.work__grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));
  gap:clamp(18px,2.4vw,30px);padding-bottom:clamp(64px,9vw,120px)}
.reel{margin:0;display:flex;flex-direction:column;gap:12px}
.reel__frame{position:relative;aspect-ratio:9/16;border:1px solid var(--hairline);
  border-radius:4px;overflow:hidden;background:var(--paper-deep)}
.reel__video{width:100%;height:100%;object-fit:cover;display:block}
.reel.is-live .reel__video{object-fit:contain}

.reel__sound{position:absolute;inset:0;width:100%;height:100%;padding:0;border:0;
  background:transparent;cursor:pointer;display:grid;place-items:center;
  transition:background .25s ease}
.reel__sound:hover,.reel__sound:focus-visible{background:rgba(18,17,15,.28)}
.reel.is-live .reel__sound{display:none}
.reel__soundicon{width:54px;height:54px;border-radius:50%;
  background:rgba(18,17,15,.55);border:1px solid rgba(246,245,242,.45);
  position:relative;transition:background .25s ease,border-color .25s ease}
.reel__soundicon::after{content:"";position:absolute;inset:0;margin:auto;
  width:0;height:0;border-style:solid;border-width:9px 0 9px 15px;
  border-color:transparent transparent transparent #F6F5F2;
  transform:translateX(3px)}
.reel__sound:hover .reel__soundicon,
.reel__sound:focus-visible .reel__soundicon{background:var(--amber);border-color:var(--amber)}

.reel__meta{margin:0;display:flex;flex-direction:column;gap:3px}
.reel__client{font-family:var(--label);font-weight:300;text-transform:uppercase;
  letter-spacing:.2em;font-size:10.5px;color:var(--ink)}
.reel__category{font-family:var(--label);font-weight:300;text-transform:uppercase;
  letter-spacing:.2em;font-size:9.5px;color:var(--ink-dim)}

@media (max-width:900px){ .work__grid{grid-template-columns:repeat(2,minmax(0,1fr))} }
@media (max-width:520px){ .work__grid{grid-template-columns:1fr;max-width:340px;margin-inline:auto} }

/* ---- About ---- */
#about{border-top:1px solid var(--hairline);padding-block:clamp(72px,11vw,140px)}
/* Heading runs full width across the top, matching the Work section. */
.about__head{display:flex;flex-direction:column;gap:10px;margin-bottom:clamp(34px,4vw,54px)}
.about__inner{display:grid;grid-template-columns:minmax(0,.72fr) minmax(0,1fr);
  gap:clamp(30px,5vw,68px);align-items:start}
.about__figure{margin:0;border:1px solid var(--hairline);border-radius:4px;
  overflow:hidden}
/* Full frame, never cropped. The portrait is 2:3, so width sets the size. */
.about__figure img{width:100%;height:auto;display:block}
.about__body{display:flex;flex-direction:column;gap:18px}
/* A step up from the 17px body so the story column carries more weight
   beside the portrait. Measure tightened to keep the line length readable
   at the larger size. */
.about__body p{margin:0;color:var(--ink-soft);max-width:52ch;
  font-size:clamp(17px,1.35vw,19.5px);line-height:1.66}

@media (max-width:900px){
  .about__inner{grid-template-columns:1fr;gap:30px}
  .about__figure{max-width:min(100%,380px)}
}

/* ---- Fit / not-fit columns (inside Services) ---- */
.pts{margin-top:46px;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));
  gap:clamp(28px,4vw,64px)}
.pts__head{margin:0 0 16px}
.pts__col--no .pts__head{color:var(--ink-dim)}
.pts__list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
.pt{display:flex;align-items:flex-start;gap:10px;color:var(--ink-soft);
  font-size:15px;line-height:1.5}
/* Explicit box: an inline SVG with no sizing fills its container. */
.pt__icon{flex:0 0 auto;width:14px;height:14px;margin-top:4px;display:block}
.pts__col--yes .pt__icon{color:var(--amber)}
.pts__col--no .pt__icon{color:var(--brick)}
.pts__col--no .pt{color:var(--ink-dim)}
@media (max-width:760px){ .pts{grid-template-columns:1fr;gap:30px} }

/* ---- Services ---- */
#services{border-top:1px solid var(--hairline);padding-block:clamp(72px,11vw,140px)}
.svc__heading{margin-block:10px 40px}
.svc__list,.steps{list-style:none;margin:0;padding:0}
.svc{display:grid;grid-template-columns:64px 1fr;gap:20px;
  padding-block:26px;border-top:1px solid var(--hairline)}
.svc:last-child{border-bottom:1px solid var(--hairline)}
.svc__n{padding-top:5px;color:var(--amber)}
.svc__name{font-family:var(--display);text-transform:uppercase;font-weight:400;
  font-size:clamp(21px,2.6vw,30px);line-height:1;margin:0 0 8px;letter-spacing:.01em}
.svc__desc{margin:0;color:var(--ink-soft);max-width:56ch}
.svc__divider{margin-block:52px}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.step__desc{margin:8px 0 0;color:var(--ink-soft)}
@media (max-width:760px){ .steps{grid-template-columns:1fr;gap:22px} }

/* ---- Booking + FAQ ---- */
#book{background:var(--paper-deep);color:#F6F5F2;
  padding-block:clamp(72px,11vw,140px)}
#book .label{color:rgba(246,245,242,.62)}
#book .lead{color:rgba(246,245,242,.72)}
#book .faq{border-top-color:var(--hairline-dark)}
#book .faq__item{border-bottom-color:var(--hairline-dark)}
#book .faq__q{color:#F6F5F2}
#book .faq__a p{color:rgba(246,245,242,.72)}
#book .faq__sign{color:var(--amber-lift)}
#book .calendly-inline-widget{border-color:var(--hairline-dark);background:transparent}
.book__urgency{display:inline-flex;align-items:center;gap:9px;margin:30px 0 0;
  font-family:var(--label);font-weight:300;text-transform:uppercase;
  letter-spacing:.22em;font-size:10.5px;color:var(--amber-lift);
  border:1px solid rgba(199,122,27,.42);border-radius:999px;padding:9px 16px}
.book__dot{width:6px;height:6px;border-radius:50%;background:var(--amber-lift)}
#book .calendly-inline-widget{margin-top:20px}
.book__heading{margin-block:10px 14px;max-width:20ch}
.calendly-inline-widget{margin-top:38px;border:1px solid var(--hairline);border-radius:4px;overflow:hidden}

.faq{list-style:none;margin:56px 0 0;padding:0;border-top:1px solid var(--hairline)}
.faq__item{border-bottom:1px solid var(--hairline)}
.faq__q{width:100%;display:flex;justify-content:space-between;align-items:center;gap:20px;
  background:none;border:0;cursor:pointer;padding:22px 0;text-align:left;
  font-family:var(--body);font-size:16px;font-weight:500;color:var(--ink)}
.faq__sign{font-family:var(--label);color:var(--amber);font-size:19px}
.faq__a p{margin:0 0 22px;color:var(--ink-soft);max-width:62ch}

/* ---- Footer ---- */
#footer{border-top:1px solid var(--hairline)}
.footer__inner{display:flex;align-items:center;gap:22px;flex-wrap:wrap;padding-block:38px}
.footer__logo{height:18px;width:auto;opacity:.75}
.footer__links{display:flex;gap:22px;margin-left:auto;flex-wrap:wrap}
.footer__links a{font-family:var(--label);font-weight:300;text-transform:uppercase;
  letter-spacing:.2em;font-size:10.5px;color:var(--ink-soft);text-decoration:none}
.footer__links a:hover{color:var(--amber)}
.footer__copy{margin:0;color:var(--ink-dim)}
@media (max-width:640px){ .footer__links{margin-left:0} }

/* ---- Scroll reveal ---- */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .7s ease,transform .7s ease}
.reveal.is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){ .reveal{opacity:1;transform:none;transition:none} }

/* ---- Prose pages (privacy) ---- */
.prose__nav{border-bottom:1px solid var(--hairline);padding-block:16px}
.prose__logo{height:18px;width:auto}
.prose{padding-block:clamp(48px,7vw,88px) clamp(64px,9vw,120px);max-width:760px}
.prose h1{margin:10px 0 6px}
.prose__updated{display:block;color:var(--ink-dim);margin-bottom:36px}
.prose h2{font-family:var(--display);text-transform:uppercase;font-weight:400;
  font-size:clamp(18px,2.2vw,24px);letter-spacing:.01em;line-height:1.1;
  margin:40px 0 12px;padding-top:22px;border-top:1px solid var(--hairline)}
.prose p,.prose li{color:var(--ink-soft);max-width:66ch}
.prose ul{padding-left:18px;display:flex;flex-direction:column;gap:10px}
.prose strong{color:var(--ink);font-weight:500}
.prose a{color:var(--amber);text-decoration:underline;text-underline-offset:3px}